Wilhelm V, the Duke of Bavaria from 1579 to 1597, was encouraged by his advisors to open a brewery nearby instead of importing bier from several hundred miles away. Thus, the Hofbrau Brewery was born.
Wilhelm was succeeded by his son Maxmillian I, who developed a different taste in beer. He preferred a lighter, livelier wheat beer. He also prohibited other breweries from producing the desired wheat beer. In 1607, Maximilian decided to relocate the wheat beer brewery. The new brewery is built at the Platzl. This is the site where the Hofbrauhaus stands today.
Years later, King Ludwig I married Therese of Saxony-Hildburghausen. This marriage was celebrated by a feast which eventually became the annually celebrated “Oktoberfest”.
During the first two World Wars, the Hofbrauhaus was destroyed. In 1958, reconstruction was completed. The Hofbrauhaus is once again open to the public, and serves hundreds every day.